Media Research Center Rebrand

I was asked to rebrand the Media Research Center. I worked on multiple aspects of this project. From redesigning the logo to creating an implementation schedule.

This logo embodies both the drive and commitment to carrying out the mission of the MRC as America's Media Watchdog and the personality of the organization and the people behind it. That personality is best described as toughness, vigilance, and relentlessness – all personified by the bulldog. The shield surrounding the bulldog's face symbolizes MRC’s strength, values, and readiness to combat the media.