Westover Ave. Branding

I took this project as a side freelance project for a jewelry designer. We had many discovery meetings to learn more about her vision for the brand.

She wanted to capture natural stone/gems and he love for her hometown and street name in her over all branding.

The logo embodies an elevated street sign while keeping the typography in a refined and organic typeface.

I also wanted to show case her love for natural gems and stones with organic gem shapes as graphic elements.